Strategies for Online Reputation Management

Online reputation management is one of the most demanded digital marketing service in this year. To attract your potential customers and to control their buying decisions, you have to build a strong online reputation. There are mainly three strategies that you should keep in mind to increase your search engine visibility and online presence.

    1. Monitoring and Responding
      The most important step in boosting your online reputation is monitoring and responding online activities. At any point, your business could be subjected to bad reviews from sites like TripAdvisor, Yelp, Google map. Meanwhile, the positive reviews will help your company to go forward. Not managing the negative reviews will drive your business into the ground. Always keep in mind that, you should take control of your reputation before it’s too late. By monitoring the reviews, get an idea of which areas of your business are doing well and which areas need improvement. Try to respond to the reviews within a time period of 24 hours. The objective is keeping your current customers satisfied while gaining new customers for your business.
    1. Fixing your listing distribution
      The consistency of your business information is important to achieve higher search engine rankings. A consistent business line means that you are trustworthy and the search engines will suggest you to the right customers. Google maps and Apple maps are the sources where customers daily search to find businesses for shopping. Studies show that seventy-five percent of the customers lose trust in the brand due to an inaccurate business listing. Having consistent business details gives you a better search engine results.
  1. Creating social community
    The increase in social media usage shows the importance of managing your reputation in social channels. Social media channels such as Facebook, Twitter, Google+ and Instagram become a new form of service in which people share their thoughts about brands and businesses online every day. By creating a community you will get the chance to respond to the complaints. Most of the customers buy a product after liking or sharing it in social media channels. They also ask their friends and other customers through social media to get suggestions about brands, products and services. With a social media marketing strategy, you will keep your name in your potential customer’s mind by engaging in their everyday life and being present when they want to make a purchase decision.

10 New Careers After 50

Most of us over 50s have decided to ride our current jobs to the end. But what happens if you receive the unexpected pink slip?

  • Do you have an idea of what jobs are out there available to you after 50?
  • Do you want more flexibility and control?
  • Would it be just OK with you to skip the commute?

These are all valid questions that face the over 50-year-old crowd trying to re-enter the job market. One solution is to work from home online. There are many work-at-home and remote jobs to be had in today’s work market.Many companies are opting for remote workers to do the jobs that in the past were only done at the business facility. If you have experience in one of these jobs from your prior experience, you could be in luck.

Businesses are seeing the lower costs of having contract and remote workers. Contract workers take care of their own taxes, while remote workers are still on the company payroll.

1. One of the best and most freedom-friendly positions is the affiliate marketer. You have the option to work anywhere, set your own hours, sell your own niche, and do it all on your own timetable.

You have the advantage of not having to dress a particular way. You utilize social networks to grow your business as well as standard avenues like email, ads, etc.

2. The next option is becoming a writer of one sort or another. There are literally so many kinds of writers that you might have a hard time deciding which niche to choose. Writing content for online businesses is a top 10 idea for the over 50 crowd.

3. This might be included in the one above but takes a certain expertise – grant writing. Many depend on grant writing to keep programs going and funded. It is a career that definitely is helping the client with very important funding requirements.

4. If you love to educate others, then becoming an online tutor might just be for you. There are many places in many countries looking for someone to help teach English as a second language.

They offer software to maintain the connection with the students and the students are usually grateful for your help.

5. Become an SEO specialist. SEO means search engine optimization. There are literally thousands of businesses that need help with SEO for their sites. Becoming an expert in this field is not only a “today’s kind of job,” but the money is good as well.

6. You can become a technical writer. Ever wonder who wrote the manual on your DVR? Technical writers take the very complicated material and put it into plain English for the general public. This can be a very satisfying position if you have expertise in certain technical fields or can learn those fields.

7. Get a remote customer service job. There are many companies looking for in- and outbound customer service reps that can work from home utilizing their software and creating great relationships between the customer and business. If you have worked in any kind of customer service position, you have worked here.

8. Be an email manager. Some companies use outside talent to take care of their email management. This includes creating, sending, and forwarding to appropriate individuals, answering customer questions, managing their lists, and making sales if necessary.

9. Personal Assistant is another job that has gone remote. There are many individuals that need assistance with scheduling, meeting management, answering calls, and much more. There is always a need for this type of position.

10. Finally, one of the top choices for at-home work and online employment is becoming a shipping and logistics specialist. There are many companies out there needing to outsource their company’s shipping. There are some really good places out there for more information on this fairly new niche. They have programs that help you make it happen and pay is pretty good for this one.

As you can see, there are many ways to earn a living online and working from home to make money after 50.

According to Money Magazine, the job market has become suddenly “hot” for the over 50 workers.

So those are just 10 new careers after 50 and This a great time to be over 50 and looking for a job. Online work at home abounds and companies are looking for people with experience. Sell your age as a benefit!

How To Choose a Niche For Your Website

Are you considering having a website or a blog to make money online? That’s an awesome decision and when I first thought of it I had absolutely no idea what was involved or what to do.

It seems that there’s this perception that you can make a website page or maybe even 10 pages and then somehow our site will get visitors and we’ll make some money online. Easy money, how hard can it be right?

Well there’s quite a bit more to it than that believe me, if you really want to pay some bills and put food on the table and gas in the car. I guess the first thing that you would need to do would be to choose a niche. “What’s a niche” some say.

What is a Niche?

A group of people all with the same interest in (a niche like sewing) something, for example a specialized segment of the market for a particular kind of product or service:

“I believe that I’ve found a niche in the market that can be quite profitable”. The niche could be cell phones or accessories or brownies, there’s so many niches to choose from the hardest thing sometimes is to choose one!

That specialized segment of the market is the “niche”, an example would be: In the automotive repair industry a niche would be brake repair or oil changes or transmissions, car washes, etc.

If you were in the appliance industry and sold garbage disposals, that would be your niche and you could do quite well selling garbage disposals too.

So then the first thing that you have to decide is what niche is the right niche for you to make your own website about? This is where a lot of people really have a hard time, myself included I must say!

Once you realize that pretty much everything is a niche so there are tens of millions of niches to choose from and that can be intimidating to many and it can be really hard to choose.

But when you do make your choice don’t second guess yourself but go reach your goals without wavering and doubting yourself, which can sink your own ship.

Don’t look back, you can make wise positive choices each day as you move forward closer and closer to your goals (which can also be adjusted or changed as you move forward and can see clearer).

What is a niche website?

A niche website is a site that focuses on a group of people who all like or use a particular product or have a certain need or goal.

I know a couple of people who encountered real physical problems and challenges, who started websites to inform others and to fight a disease.

The possibilities are endless and there are so many to choose from so there is no perfect one for you or me, but many choices that will work just fine for us.

Something to keep in mind is that the chosen niche will in time be just one of the chosen niches that you’ll have as some affiliate marketers will have more than a few products and programs that they’re marketing online through social medias and search engines and/or email marketing.

While they’ll target a specific term or phrase that people use when they search for a thing on the search engines. A niche website offers it’s visitors good useful up-to-date information as they supply a solution to the visitors interest or problem.

One word of advise, when choosing a niche for your website or blog, choose something that is really an interest to you, something that you can continuously write about.

It would be best if the chosen niche was a hobby, a passion or something that you want to learn about and share.

Now once you become a website owner you, as an affiliate, would promote products, programs and services that are related to your chosen niche.

How to Make a Career Change and Take Control of Your Future

Are you tired of the 9-5 grind and ready but wondering how to make a career change?

Wondering how you are ever going to be able to make that change and successfully meet your financial obligations? Never fear!

You can make a career change and be on your way to a more fulfilling life with a career that puts you in control of how you spend your days.

There are quite a few jobs that can be done from the comfort of your own home either by working for someone else or by starting your own company.
The first thing you need to do is to decide what it is that you want to do. What are your interests? What are your skills? Then do a little research into how you can turn those interests and skills into a job that you can do from home.

One thing to keep in mind when considering to make a career change, especially one where you can work from home, is that it can take some time to find the right opportunity and learn the new position or field, in many cases, the right opportunities for your needs.

Many people who go for the work-from-home route work several different jobs at the same time. One reason being that it takes a few different sources to make up for the lost income and that way if, for some reason one part of your income stream dries up, you still have other sources to fall back on.

How to make a career change

Start researching work at home opportunities online. There are a lot of really great resources out there including job boards, forums, blogs, and even review sites.

Once you find something that sounds like it might be a good fit for you, research the job and the company further. Type the name of the company into your search engine and then follow it with key words like “review” or “scam” and see what comes up.

Keep in mind that nearly every company or website will have a few disgruntled customers or former employees. However, if you run into pages of bad reviews or complaints then you probably want to steer clear of that one.

Doing a little extra research before you invest too much time into an opportunity can save you a lot of disappointment down the road.

One thing that you should definitely keep in mind, especially online, is that if it sounds too good to be true, it usually is.

There possibly is an online job out there that pays seemingly unrealistic amounts of money per day or month for very little effort, although I doubt it, but the chances of YOU finding it are infinitesimally small.

As with any job, you get back what you put in, and if you are serious about earning a full-time income from home online, you will have to work for it. That means it is going to take a little more effort than sending an email or copying and pasting Facebook links.

So, where can you find legitimate work at home opportunities? Everywhere, if you know where to look.

However, some of these places charge a “fee” to help you find work. You should never have to pay to find a job, so skip over those that charge a fee.

4 Useful Ways to Make Money Online

Whether you are looking to make a sustainable income or some fast cash, there are plenty of ways to earn extra money with the wide-ranging opportunities offered online. However, it is necessary to be disciplined in your approach to making money. Also, it can help to enter an area that interests you to help stay focused and interested.

Here are four ways to make money online:

Start a blog

One of the most sustainable and easiest options to make money online is by starting a blog. A well planned blog that is based on the right niche with plenty of useful and unique content that targets a specific audience has the potential to make passive income over the long-term. Many think the process of setting up a blog is difficult, but in fact the learning curve isn’t too bad. There are several website building tools available to make creating an online presence quite straightforward. In the process of building a blog, you need to think about the offers or ways to make money, such as selling e-books, full-blown training, mini-email courses, or similar.

Email marketing

Email marketing is certain to appeal to anyone interested in online marketing. It starts with creating a website, setting up email software and then to develop a sales funnel that targets the right audience. The marketing material send out to your list must deliver value and cannot simply be marketing related. Without a regular supply of high-quality content that engages your audience, it can be difficult to keep members subscribed to your list.

There are several ways to get subscribers signing up to your list. A typical method is to use lead magnets like cheat sheets, checklists and e-books. Also, there is the option to convert an article into a PDF to add extra resources such as audio files and video training courses.

Webinar training

A very potent way to make money online is with webinar training. But, this is only an option for those with in-depth knowledge on a particular subject that others want to learn about. Also, a website with a decent online presence and a product or service to sell is necessary.

Develop Apps

Learning to become an app developer is certain to appeal to many people. While it will be difficult to compete with the major brands and apps, there are still plenty of opportunities to think up a niche idea that can meet the needs of certain people. This can be something like a podcast organizer, a list and illustrations of yoga poses, a tip calculator, or anything that interests. Also, for those with a unique app idea, but without the programming know-how to build an app, there is the option to hire someone to build it on your behalf.